Our quote is calculated based on the following variables:

• Number of Web pages for the website
  
• Need for a logo design
  
• Use of Flash media
  
• Videos or other multimedia
  
• Requirements for a Content Management System (managing text or photos on the Web site via a back-end administrations interface)
  
• Data-driven features such a customer login and account creation with set features
  
• Online store features and payment gateway
  
• Client login system requirements
  
• SEO plan
  
• Requested timeline
  

We are not expecting that you have all the answers ready when you contact us as we can talk you though all the questions with additional guidelines and more clarifying. It is typically good for us to meet or discuss the project over the phone in order to give a holistic and educated quote that leads to a successful and desired online presence.

We don’t. Upon completing the Web site design and development or SEO project and receiving the final payment to settle on the project, your company will fully own the Web site and all related files. There are no hidden costs to working with us. The only running fees (not paid to us) that you should take into account are your yearly domain name registration fee and your monthly or yearly Web hosting account fee, both to be paid directly to the associated service providers. Furthermore, when budgeting your Web site, please also keep in mind any required marketing budget for your Web site such as Google pay-per-click campaigns. Update work on your website will be agreed and billed separately according to any new work load.

If you are asking this question it appears that something in this relationship is not satisfactory to you. To biggest complaints we hear from phone calls we get from clients who’ve been renting a website are that companies who rent websites don’t allow their clients an ftp access to independently update their Web site and/or they are not willing or are unable to do requested changes in the design. If you don’t have an ftp access there is typically nothing we can do to help you to update your existing site. You can either continue working in your existing relationship and see if there is a way to meet the common ground or you need to develop a new Web site that is not tied to any third party ownership. We don’t charge any monthly fees and we will fully customize the Web design according to your preferences and the information architecture requirements for your Web site.

We typically don’t accept clients who are only looking for small-scale Web master or editing work as we prefer to prioritize our resources and attention for full production Web design and development projects few at a time. We are probably not the cheapest option in the market but consider our pricing very reasonable if not affordable in the context of quality and deliverables. Please don't hesitate to contact us for more information about our pricing structure and general estimate for your Web site design project.

If you prioritize a target audience driven design and are looking to use your Web site as a lead generating tool, please contact us. We have plenty of small business clients whose only regret now is that they didn’t have their Web site re-designed any earlier!

We want to do our share and use our skills to improve communities so please don’t hesitate to contact us. Especially if you can work with a longer timeline between our other projects we can see about passing on a significant discount to your way. We are especially interested in third world grassroots programs, promoting green values, helping homeless, safety of pets (we love dogs), and would be interested to see if there is a way we can work to develop a mutually satisfactory project plan.

Absolutely. Often times when it is time to re-design a website, clients want their logos revised or completely re-designed as well.

Yes, we offer both copywriting and copyediting services.

Yes, we offer both Search Engine Optimization and Online Marketing services. According to your goal and needs, our SEO work can include any/all of the following:

I  HTML optimization for Search Engines

+ keyword and content rich copywriting recommendations & services
+ adding unique Meta-tags for each page (title, description, and keywords)
+ working to W3C validate pages where possible
+ adding keyword descriptive text to alt tags for images used on the site
+ optimizing Flash movies for search engines, if applicable

II  Web Stats: consulting and set up of Google’s Web Analytics

+ installing Google code to each Web page so as to track visitors on a per page basis
+ introducing the client to Web Analytics, instructing on how best to make use of it

III  Online Marketing: consulting and set up of Google AdWords Pay-Per-Click account

+ suggesting keyword phrases
+ setting up an initial Campaign and an Ad Group
+ consulting to teach the client how to manage their account

IV  Google Website Optimizations: consulting and set up of Google Webmaster Tools

+ set up of the account, verifying the Web site’s identity with Google
+ custom coding a sitemap.xml according to Google specifications

Yes, Interaria can set your company to a modern, interactive social media environment and eco system with the following services:
- Incorporating (embedding) blog to your company’s website. Visitor doesn’t have to leave your site to read/subscribe to the blog
- Setting up and linking to an external blog; there are tons of layouts to choose from, and designs can be customized
- Social media icon links to Twitter / Facebook / LinkedIn and other social media forums
- Twitter tweets embedded to the site
- "Share" content links: Twitter, Facebook, RSS feeds, other social media
- Custom strategies for brand communication, consistency, dialog and call to action in social media forums

Yes, Interaria can set up any blog type – WordPress, Moveable Type, TypePad, Blogger, ExpressionEngine, Serendipity – for your company and customize it according to your company’s preferences and brand identity / messaging. You don’t need to settle on a basic template. Blogs can be fully designed, customized and personalized, just like regular web sites. We also provide solutions that update your company’s Twitter page automatically, each time a new entry has been added to your blog.

Our focus is in offering Web site design, development and search engine optimization services with all associated technical and consulting services for taking your Web site "live" and providing an optimal platform for viewing your Web site’s stats and other data. We offer our expertise in registering, transferring and pointing domain names and setting up Web hosting accounts that support the minimum technical development requirements for your Web site.

We recommend Web hosting companies according to your needs and our experience. We don’t re-sell any hosting plans as an easy way to make quick money and in fact we prefer that your company establishes an independent relationship with your Web hosting company. If your company already has an existing relationship with a reliable Web hosting company and you’d like to continue this relationship, we can work with them. Please contact us for more information about your Web hosting options.

A dedicated server allows a greater customization and flexibility of the Web server than a shared hosting environment. On the other hand, shared hosting plans normally offer higher bandwidth and storage allotments at a lower cost.

The factors to consider are:
1) How many visitors do you expect on a regular basis?
2) Do you anticipate the occasional very large spikes in traffic to your site?
3) Are you currently or do you intend to run any database driven Web applications on your site?
4) How significant is the cost factor/what is your hosting budget?

Depending on your answers, Interaria can make a recommendation.

First, a back-up copy/archive of your existing Web site will need to be made. Next step will be to sign up for a new Web hosting server and copy over all your settings, including all email settings. Then, the back-up/copy of your Web site files will need to be uploaded to the new server. After that, the DNS for your domain name needs to be updated to point to your new server and the transition is complete.

Yes they can.

CMS is used for creating websites that their owners can update without special coding such as HTML development skills. Even with HTML skilled staff in hand, CMS should be considered for streamlining frequent Web Master work on sections that require frequent updates (such as News, Events, Projects) as it reduces the total work time and decreases chances for coding errors or code typos.

Web 2.0 refers to a collection of Web technologies such as Flash and PHP/MySQL intended to make websites more interactive and to provide greater interaction among users.

Specifically, you should consider the PHP/MySQL platform when you are looking to develop a data driven dynamic Web site or a Content Management System (CMS) for an otherwise static Web site. Examples of PHP/MySQL based Web sites might be Web sites with secure client login areas, Web sites with private content administrator only areas, or Web sites with (custom searchable) project libraries of white papers, images, or news & events.

Flash is an animation and programming development platform — currently in version 9, we’ve been Flash developers since version 4.

Web sites or Web site content created in Flash can be viewed on nearly all modern computers. Generally speaking, Flash makes the user experience richer by adding seamless transitions between sections of content. Flash is perhaps most noticed in Web sites where photo slideshows or video is present. Typically, anytime you see animation (object moving around on your screen) or fading images on a Web site, this is Flash in action.

AJAX (or Asynchronous JavaScript and XML) is a relatively recent term for the collection of Web technologies used on HTML pages to exchange data (via the XMLHttpRequest object) with the server in the background to update a Web page without having to reload the page. This provides a more seamless user experience, similar to Flash in this sense.

There are different versions of HTML (1 - 4) and there is XHTML 1.0 which is a reformulation of HTML 4 in XML 1.0.

HTML (HyperText Markup Language) started in the early/mid 1990’s as a small collection of 22 tags that defined how text would be displayed. Not all browsers rendered all tags in the same way, and while some Web browsers recognized some tags, other browsers did not. For a web developer/designer, this meant that coding an advanced website to look and work the same on different browsers (without a great number of hacks) was extremely difficult. Today, with the advent of "modern" Web browsers and their support for XHTML 1.x, these Web browser interoperability issues are beginning to recede.

XHTML stands for Extensible HyperText Markup Language which is a combination of XML and HTML. If you want your website to be interoperable with modern browsers going forward, it is recommended that your website be coded as XHTML. Interaria recommends coding and validating new websites to the World Wide Web Consortium’s (W3C.org) XHTML 1.0 Strict standard. One of the goals with XHTML is to separate a Web page’s content from its styling.

XML (Extensible Markup Language) is used to extend HTML by allowing the introduction of custom tags to classify/tag data. On a slight tangent: an XLS (Extensible Stylesheet) might be used to define the XML elements for display as HTML. Transformation of an XML document according to an XLS for display as HTML is referred to as an XLS Transformation (XSLT).

A Cascading Style Sheet (CSS) is the location of where a website’s layout formatting and styling information is coded.

We highly recommend you consider using PayPal as your payment gateway, either standard PayPal or using PayPal Pro. The chief benefits to using PayPal are reduced cost and greater flexibility. We also recommend using Authorize.net as your payment gateway.

One option is to recode the PPT as a screen by screen Flash animation embedded on a Web page. Another route would be to offer the PPT as a download link and resource for offline viewing.

Yes, we can. Interaria can custom program a Content Management System for either Flash or a Javascript/AJAX based slideshows. With the slideshow CMS, you can upload photos through your Web browser — we can even code the server to auto-resize the uploaded photos to fit to your slideshow. Changing the presentation order of the photos is easy via the back-end interface, for instance by clicking "up" or "down" buttons in the slideshows’s image order list.

The first step is be to convert your video to Web video. If you can provide your video in a digital format, Interaria can convert and resize it for the Web and provide an appropriate Video Player set-up solution.

’Call to Action’ is somewhat new terminology and refers to an information architecture and usability design that is SEO sensitive and conveys a highest possible action in the website visiting consumer (visit/conversion rate). We often talk about ’Call to Action’ icons that guide visitors of the website to perceive the emphasized sections or information of the Web site, help them to navigate through all content and overall increase the rates for contacting and establishing a customer relationship.

Customer Relationship Management (CRM) typically refers to the process of collecting customer data via the Web, analyzing it, and then using that information to further the company’s goals, such as increasing sales. One example of a CRM system is a contact form which upon submission not only sends out an email notification to the website’s owner/admin, but also records the customer information, such as demographics, to an online database for generating online reports or exporting the collected data for further offline analysis.

Currently both phrases are used almost equally. New York Times insists writing "Web site" emphasizing "World Wide Web" where as several other organizations and companies write "website" emphasizing the tangible product. We just noticed that Google who used to ask "did you mean Web site?" now has changed and asks "did you mean website?". This could perhaps indicate that today there are slightly more people who are using the term "website" than "Web site" but this is speculatory. We recommend that your company checks on the language used in your own industry and consistently sticks with the chosen terminology. Grant that Interaria deliberately mixes both terms in our own website for reaching people looking for a Web site/website in both sides of the hopefully delightful debate.

The decision for optimal pixel dimensions for a website is determined by several factors such as the overall visual goals and impact for the website, the nature of virtual lifestyle exclusiveness vs. information democracy/accessibility, the age of the target audience’s computer hardware and software and the audience’s ability and willingness to modify the computer’s resolution settings. The recommended resolution for a website typically varies between 780 pixels wide to 1260 pixels wide (allowing 20 pixel margin for a scroll bar if needed), but even a greater variety than this does exist for a purpose of virtual art media.

Apple recommends that websites be designed at no wider than 980 pixels to best fit on the iPhone screen. The iPhone Safari Web browser currently doesn’t support Flash but does support JavaScript. If your website utilizes Flash, for best supporting the iPhone, Interaria recommends to enable a JavaScript based Flash checker for IPhone friendly alternative content displayed in the place where the Flash would appear.

For a variety of reasons colors across various computer screens will often look different. Normally the first experience with this is when viewing a website on a Mac verses a PC: the change in color here has to do with the screens "Gamma" setting. Somewhat for historical reasons, a PC’s Gamma setting is closer to that of a TV, more blue-ish than Mac’s. The Mac’s Gamma is set by default so that the colors you see on the screen will more closely match with print results in paper. Additionally, each display technology (CRT, LCD, LED) shows colors slightly differently.

The SEO industry is wide with its service providers, and it can be hard to find objective information about SEO and site rankings. We recommend that you do some independent research and get to know the basic conscepts such as Web Analytics, Google Page Rank, Pay-Per-Click campaign, keyword, metatag and so on. When you know the basic concepts you will be better able to evaluate any SEO service provider. Be careful not to fall into loud "too-good-to-be-true" sounding promises or aggressive approaches about getting your site to the top of search rankings; as much as we as SEO consultants can work towards that goal, ultimately the ranking results are determined by Google, and too aggressive strategies can yield to opposite results.

For creating and/or making sure that you will get a Search Engine friendly website:

1) Make sure that your website has a lot of relevant text content and keyword dense text. Don’t assume that your site will go to the top of rankings without a significant effort to create text content throughout multiple pages on your site.

2) Make sure that your website can be viewed as an informational resource with valuable text content for the visitor. Don’t focus just on quantity but also on quality.

3) Make sure that you saturate your text content with geographical or regional keywords to penetrate the industry competition. As an example, you are much more likely to be found as "Austin Designer Handbags" than under "Designer Handbags".

4) Make sure that the text and keywords on your site correspond with the actual search words consumers are using in Google. To check out the popularity of search terms in your industry visit: http://www.wordtracker.com

5) Make sure that your urls are keyword rich and that they correspond with the content.

6) Make sure that you have a maximum number of direct links pointing to your site from other valuable sites. Note that these sites should preferably rank the same or higher than your site in Google rank. Google appreciates if you are a part of a valuable network. To check any site’s Google rank, visit http://www.seochat.com/seo-tools/pagerank-lookup/

7) Make sure that your site has a Site Map and that all links are pointing to their correct pages.

8) Make sure to Submit your site to http://www.google.com/addurl/ for Google indexing.

9) Make sure that your website has metatags in place including Title, Keywords, and Description and that they correspond with the actual content in your site. In your browser window go to "View" — "View Source".

10) Make sure that you learn how to track the number of visitors and traffic coming to your website by using your Hosting Account’s control panel or Google Analytics (or both).

11) Make sure that you create a routine for how you track the results, how often you visit the statistics, and what numbers are most important and relevant to you.

12) Make sure that you don’t think about just the visitor numbers but think about also the conversion rates, how many people are contacting you, and how many of the contacts turn into sales. If you have a lot of hits but very few contacts consider refining the message on your website to create more conversion. Don’t just assume that Google is the magic bullet to a successful business, if you have otherwise ignored your product development or marketing message.

13) Make sure that you have alternative strategies to get business if your SEO ranking goes temporarily down.

Please contact Interaria for more information on SEO and your options.

Google’s Web Analytics is a free method for tracking visitor statistics. Likewise, many Web hosting packages come with a Web Stats feature that tells you from the server’s perspective who has visited your site.

It is a paid website advertisement in Google’s search results pages where the advertiser’s ad position and frequency of appearance are based on the set daily budget, set keywords, set geographical region and set maximum bid for each click. PPC campaign can be one of the fastest ways to create immediate exposure while "natural" search engine results may take some time.

Originally Google powered Yahoo!’s search engine. Then Google went solo and Yahoo! came up with their own search algorithms. WIth Yahoo!’s search engine user base drastically declining, Interaria recommends prioritizing the site optimization for Google. Also other search engines such as AOL’s search engine uses Google for their search technology: Showing up well in Google search results means your site will show up well in Google partner’s search results as well.

PageRank is a measure of 1 to 10 (10 being the highest) of the relevance Google perceives your website in the World Wide Web.

Some website owners choose to create additional revenue or exposure by running Google AdSense on their site. After placing the provided dynamic code onto a website, Google AdSense will display and rotate relevant ads to the owner’s website message/products/services, and when an ad is clicked, the owner of the site receives revenue.

Yes, Flash media can be optimized for Search Engines by creating SEO friendly text that Google reads as a source for information for visitors who don’t have a Flash player installed on their desktop. As most desktops have a Flash player installed, this method is used primarly for SEO. For more information about SEO and Flash (yes, indeed it is possible), please visit the following resources:

      A modern approach to Flash SEO
      How to SEO Flash

Two of the most popular methods for checking on who has visited your website are Google’s Urchin software and Google’s Web Analytics.

Urchin is normally run on the Web server and is especially useful for generating reports and analyzing traffic on pages behind a firewall.

Google’s Web Analytics is a Web based website traffic recording and analysis tool — Google provides you a script to be placed on each Web page of your website and upon a visit loading the page, data is sent to and recorded by Google.

Yes, potentially. Interaria offers customized domain name SEO strategies.