September 2010

A growing number of consumers are accessing Internet and visiting websites via iPhones, iPads and other mobile devices. Web media can be specifically designed and developed for this group of users by optimizing the content and message according to the iPhone’s framework for content and navigation structure.

Typically an iPhone portal (version) of a website is automatically launched when checking a website via an iPhone. Taking into account the size of the iPhone’s visual interface and navigation logic, mobile media versions are often lighter with Web content and follow a strong structural logic. Generally a visitor is provided also with a link to the mother site to view full content via an internet browser.

An alternative or additional route is to develop an iPhone application. Typically iPhone applications feature data driven content designed to interact with the user. The producer of an iPhone "app" needs to submit the application to Apple’s application library where it can then be downloaded by the consumer. It may be a challenge to direct a consumer to download an app but once downloaded, the consumer loyalty and frequency of use may be greater due to the significant placement for the app on the iPhone screen interface.

Please contact Interaria, to discuss your company’s mobile media needs.