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SEO & Web Analytics
Search Engine Optimization (SEO) is a process of improving visibility of a web site or a web page in search engines via natural or un-paid search results. Interaria is committed to SEO and imroving our clients&rsquo web site rankings. Our SEO work in always fully customized to the needs and goals of our clients. Interaria’s SEO work includes both technical coding and indexing work, along with strategical and practical recommendations on developing content and link rich web sites:
Technical HTML code optimization for Search Engines
Active Content Growth & Link Building Strategies utilizing Social Media
Utilizing and Understanding Web Stats and Analytics
Active Use of Google Webmaster Tools
Search Engine Marketing: Google AdWords & Pay-Per-Click accounts
Contact Austin Web Design Company Interaria at 214-909-3900 to discuss your company's SEO goals and needs. We can provide you lots of insight, and there are no obligations to move forward with us.
Frequently Asked Questions
What can be done to improve search results?
For creating and/or making sure that you will get a Search Engine friendly website, we need to:
What is Web Analytics?
Google’s Web Analytics is a free method for tracking visitor statistics. Likewise, many Web hosting packages come with a Web Stats feature that tells you from the server’s perspective who has visited your site.
What is a Google AdWords Pay-Per-Click or PPC advertisement?
It is a paid website advertisement in Google’s search results pages where the advertiser’s ad position and frequency of appearance are based on the set daily budget, set keywords, set geographical region and set maximum bid for each click. PPC campaign can be one of the fastest ways to create immediate exposure while "natural" search engine results may take some time.
What is the status with Yahoo! search engine?
Originally Google powered Yahoo!’s search engine. Then Google went solo and Yahoo! came up with their own search algorithms. WIth Yahoo!’s search engine user base drastically declining, Interaria recommends prioritizing the site optimization for Google. Also other search engines such as AOL’s search engine uses Google for their search technology: Showing up well in Google search results means your site will show up well in Google partner’s search results as well.
What is a Google page rank?
Google continually indexes all websites and calculates a page rank for each website on a scale of 0 to 10. The higher the page rank, the higher the regarded status as a resource in the Web. New websites typically start from a page rank 0 and then move gradually upward. Page rank 4, 5, 6 or higher is generally considered a good rank that shows that the website is recognized and has relevant network of backlinks. For the page rank 9, the website is typically an established new media source and resources such as Twitter and LinkedIn; page rank 10 is reserved for only a few well known news websites, institutional websites or websites with a significant status-quo such as White House, Google, CNN, BBC, MSNBC, Government of India...to name few.
There are many websites such as http://www.prchecker.info/ where you check your website’s page rank. In modern browsers you can also install a toolbar that automatically displays and updates search engine ranking data such page rank by each url.
I sometimes see websites with Google ads. What is this about?
Some website owners choose to create additional revenue or exposure by running Google AdSense on their site. After placing the provided dynamic code onto a website, Google AdSense will display and rotate relevant ads to the owner’s website message/products/services, and when an ad is clicked, the owner of the site receives revenue.
Can or how can Flash Media content be optimized for Search Engines?
Yes, Flash media can be optimized for Search Engines by creating SEO friendly text that Google reads as a source for information for visitors who don’t have a Flash player installed on their desktop. As most desktops have a Flash player installed, this method is used primarly for SEO. For more information about SEO and Flash (yes, indeed it is possible), please visit the following resources:
A modern approach to Flash SEO
How to SEO Flash
What tools help me to analyze the traffic coming to my website?
Two of the most popular methods for checking on who has visited your website are Google’s Urchin software and Google’s Web Analytics.
Urchin is normally run on the Web server and is especially useful for generating reports and analyzing traffic on pages behind a firewall.
Google’s Web Analytics is a Web based website traffic recording and analysis tool — Google provides you a script to be placed on each Web page of your website and upon a visit loading the page, data is sent to and recorded by Google.
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